Experience “The potential is yours” campaign at Lumiere Vancouver

November 2-4, 2018

The University of British Columbia is proud to sponsor and participate in Lumiere Vancouver. Interact with  “The potential is yours” campaign during three nights of special, outdoor interactive video installations in Vancouver:

Friday, November 2
6:45 p.m. – 10:00 p.m., 
Robson Square, 800 Robson Street

Saturday, November 3
6:45 p.m. – 10:00 p.m., Morton Park, 1800 Davie Street

Sunday, November 4
5:45 p.m. – 10:00 p.m., 
Robson Square, 800 Robson Street

About Lumiere Vancouver

Lumiere Vancouver is an annual event inspired by light and artistic expression. The City of Vancouver will be illuminated with dazzling lights over three evenings in November during Lumiere, delighting viewers with a series of interactive art installations. The sparkling event will showcase 18 displays and each promises a breathtaking and interactive experience.


About UBC’s Installation

The interactive video installation from UBC presents the viewer with some of our world’s most pressing challenges. For instance, an image featuring a polluted ocean along with the statement, “We’ll never clean up our oceans” will provoke the audience to make a decision. Do they let fear and doubt decide our future? Or, do they believe in our potential to create something better? If they choose to engage by walking across the projected image, the scene will begin to change. The once polluted ocean will become clean. The viewer will be given a glimpse into what our future could be, if we choose to believe in our potential to change it.

This project, along with the rest of “The potential is yours” brand campaign, brings to life UBC’s commitment to support those who have the courage and willingness to address society’s largest issues. From areas including sustainability, urban forestry and astronomy, it celebrates the belief that we can create a better future, and highlights what UBC is doing to support both faculty and students realize their greatest potential.

Learn more about how UBC is shaping the future at ourpotential.ca.